RESEARCH · FRONTLINE CHANNEL MAP

See WhatsApp, SMS and phone use, country by country

This page shows how people use each channel per country, with reach data from Ringtime's own campaigns.
Last updated: November 2026. Next update: November 2027.

Key figures

Get the main figures first

  • 82% of people aged 16 to 74 in the EU used instant messaging in 2025, from 98% in the Netherlands to 70% in Belgium (Eurostat).
  • 73% of Belgians aged 16 to 70 use WhatsApp daily (SMI Barometer 2026).
  • In the EU, 83% of manual workers used instant messaging in 2025, against 92% of office workers (Eurostat).
  • 86% of calls from unknown numbers go unanswered, across six countries (Hiya, 2026).
  • Belgians sent 46 text messages a month in 2025, down from 114 in 2020 (BIPT).
  • Candidates who had just applied answered Ringtime's outreach 69% of the time, against 14% to 22% for old databases (Ringtime, 2026).

01 · Messaging, calls and email

Compare messaging, calls and email across Europe

In 2025, 82% of people aged 16 to 74 in the EU used instant messaging, 76% made internet calls and 82% used email. The Netherlands leads on all three. Source: Eurostat, the same question in every EU country.

Instant messaging use, ages 16 to 74, 2025 (Eurostat)
Netherlands98%
Spain95%
Italy84%
Germany83%
EU average82%
France75%
Poland75%
Hungary75%
Romania72%
Belgium70%
Share of people aged 16 to 74 who used each channel in the last three months, 2025
CountryInstant messagingInternet callsEmail
EU average82%76%82%
Netherlands98%88%98%
Spain95%78%84%
Italy84%76%76%
Germany83%79%88%
France75%74%89%
Poland75%62%69%
Hungary75%67%73%
Romania72%78%46%
Belgium70%75%87%

Belgian national surveys measure higher WhatsApp use than Eurostat's 70% for all messaging apps: 91% of Belgians aged 16 to 70 use WhatsApp monthly (SMI Barometer 2026). The surveys ask different questions.

United Kingdom

90% of online adults used WhatsApp in May 2025. 74% used it daily.

Ofcom, Online Nation 2025. Base: online adults 18+.

United States

33% of adults use WhatsApp. 91% own a smartphone.

Pew Research Center, 2026. Base: 5,511 adults.

Source: Eurostat, ICT usage in households and by individuals, 2025 (isoc_ci_ac_i).

02 · Which app

Find the app people use in each country

WhatsApp is the most used messaging app in Belgium, the Netherlands, the United Kingdom and France. In Hungary, 85% use Messenger and 38% use Viber. In the United States, a third of adults use WhatsApp. Each card uses its own national survey, so do not compare cards with each other.

Belgium

WhatsApp 73% daily, 91% monthly. Facebook 65% daily, Instagram 48%, Messenger 44%.

Flanders: phone calls 43% daily, WhatsApp 66%, text messages 36%.

SMI Barometer 2026, ages 16 to 70, 4,926 people. imec.digimeter 2024, Flemish adults, 2,845 people.

Netherlands

93% use WhatsApp: 13.7 million people. Signal 12%.

Newcom, July 2025. Ages 15 and over, 1,536 people.

United Kingdom

WhatsApp 90% monthly, Messenger 58%, Google Messages 42%, Telegram 9%, Signal 3%.

Ofcom, Online Nation 2025. Online adults, May 2025.

France

WhatsApp 73%, Messenger 63%, Instagram 50%, Snapchat 39%, Telegram 18%, Signal 15%.

Daily: WhatsApp 38%, Messenger 24%.

CREDOC for Arcep, Baromètre du numérique 2026. Ages 12 and over, 4,145 people.

Germany

87% use messaging apps privately.

Bitkom, 2026. Ages 16 and over, 1,006 people.

Hungary

Messenger 85%, Viber 38%.

NMHH, Internet Usage by Individuals 2025. NMHH does not state the base.

United States

WhatsApp 33% of adults, Snapchat 26%.

Pew Research Center, 2026. 5,511 adults.

03 · Age

See how channel use changes with age

In the EU, 93% of people aged 16 to 24 used instant messaging in 2025, against 68% of people aged 55 to 74. Among young adults in Flanders, 29% make a phone call daily and 60% use WhatsApp daily.

Instant messaging use by age, EU, 2025 (Eurostat)
16 to 2493%
25 to 5489%
55 to 7468%
Instant messaging use by age, 2025 (Eurostat)
Country16 to 2425 to 5455 to 74
EU93%89%68%
Belgium78%77%56%
Netherlands99.7%99%95%
France91%83%58%
Germany91%90%70%
Poland96%86%48%
Daily use among young adults in Flanders (imec.digimeter 2024)
Channel18 to 2425 to 34
WhatsApp60%73%
Text messages45%31%
Phone calls29%34%
Instagram83%60%
Snapchat43%7%
  • Snapchat, Belgium, daily: 66% of 16 to 24, 24% of 25 to 34 (SMI Barometer 2026).
  • Snapchat, France, daily: 61% of 18 to 24 (CREDOC for Arcep 2026).
  • Snapchat, Germany, weekly: 53% of 14 to 29, 9% of 30 to 49, 1% of 50 to 69 (ARD/ZDF-Medienstudie 2025).
  • Snapchat, United States: 56% of 18 to 29, 4% of 65 and over (Pew Research Center 2026).

04 · Job and education

Compare manual and office workers

Manual workers use messaging apps and email less than office workers. In the EU, 83% of manual workers used instant messaging in 2025, against 92% of non-manual workers. Email shows a larger gap: 75% against 94%. Manual work covers jobs such as production, construction, transport, cleaning and warehouse work (ISCO 6 to 9). Shop staff count as non-manual, so retail has its own row.

Instant messaging use, manual workers, 2025 (Eurostat)
Netherlands97%
Spain96%
EU83%
Germany82%
Romania76%
Poland76%
Belgium65%
Instant messaging, manual and non-manual workers, 2025 (Eurostat)
CountryManualNon-manual
EU83%92%
Belgium65%83%
Netherlands97%99%
Germany82%90%
Poland76%90%
Romania76%84%
Spain96%99%
Email, manual and non-manual workers, 2025 (Eurostat)
CountryManualNon-manual
EU75%94%
Belgium86%97%
Netherlands97%99%
Germany84%96%
Poland68%91%
Romania43%73%
Spain82%95%
By sector, EU, 2025 (Eurostat)
Works inInstant messagingEmail
Retail and wholesale90%88%
Transport and storage88%85%
Hotels and restaurants89%84%
Manufacturing87%85%
  • Education, EU, 2025: email is used by 96% of people with higher education and 63% of people with low formal education. In Romania: 89% and 23% (Eurostat).
  • United States: WhatsApp is used by 26% of adults with high school or less and 43% of college graduates (Pew Research Center 2026).

Source: Eurostat 2025 (isoc_ci_ac_i, breakdowns ISCO0_5, ISCO6_9, EMP_*, I0_2, I5_8).

05 · Phone calls

See how many people answer an unknown number

Most calls from unknown numbers go unanswered. In a 2026 survey of six countries, the share was 86%.

FigureBaseSource
86% of calls from unknown numbers go unanswered12,000+ consumers in the US, UK, Canada, France, Germany and Spain, 2026Hiya, State of the Call 2026. Hiya sells caller identification
80% do not generally answer a mobile call from an unknown number10,211 US adults, July 2020Pew Research Center
32% never answer an unknown numberGreat Britain, December 2021YouGov
41% never answer an unknown numberUnited States, December 2021YouGov
148 voice minutes per active SIM per month, up from 126 in 2019Belgium, 2024BIPT

No survey with this figure exists for Belgium or the Netherlands.

06 · Text messages

Track how text message volumes change

Belgians and Germans send far fewer text messages than five years ago. In Belgium, the number fell from 114 a month in 2020 to 46 in 2025.

CountryText messages per monthSource
Belgium114 per consumer in 2020, 46 in 2025BIPT
France250 per customer at the 2016 peak, 50 in Q2 2026Arcep
GermanyAbout 2 per active SIM in 2025, against about 384 messenger messages per userBundesnetzagentur

Job seekers in the United States: 47% say text is their preferred way to hear from employers. 1,000 US job seekers, 2023. Source: iCIMS, Talent Experience Report. iCIMS sells recruiting software with texting.

07 · Filters

Know what filters a call or a message

Phones, operators and Meta filter calls and messages before a person sees them. Since 2024, Belgium blocks calls from abroad that show a Belgian number. Since iOS 26, iPhones can ask unknown callers why they call.

Phone calls

iPhone: Screen Unknown Callers

The user picks one option for unknown numbers: ring as normal, ask the caller why they call before the phone rings or silence the call.

Since iOS 26, 2025. Asking the reason works in English, French, German, Spanish and other languages. Dutch is not on Apple's launch list. Source: Apple.

iPhone: Filter Unknown Callers

Missed calls and voicemails from unknown numbers move to a separate list.

Since iOS 26, 2025. All countries. Source: Apple.

Google Pixel: Call Screen

The phone answers an unknown call, asks who is calling and shows a transcript.

Automatic in the UK, US, Canada, Australia and Ireland. Manual also in France, Germany, Spain and Italy. Not in Belgium or the Netherlands. Source: Google.

Belgium: calls from abroad with a Belgian number

Blocked, except for roaming.

Since 1 September 2024 (landline numbers) and 1 December 2024 (mobile numbers). Source: BIPT, Royal Decree of 12 May 2024.

Germany: calls from abroad with a German number

The number is not shown.

Since 1 December 2022. Source: Bundesnetzagentur, TKG §120.

France: caller number check

Operators check every caller number and cut calls that fail the check. Unchecked French mobile numbers on calls from abroad are hidden.

Since October 2024 and 1 January 2026. Source: Arcep.

United States: STIR/SHAKEN

Carriers sign the caller number so the receiving network can check it.

Since 30 June 2021. Source: FCC.

Text messages

iPhone: Screen Unknown Senders

Messages from unknown senders go to a separate list and stay silent until the user accepts them. Off by default.

Since iOS 26, 2025. All countries. Source: Apple.

Google Messages: spam protection

On by default. Detects spam patterns on the phone.

Countries not stated by Google. Source: Google.

RCS on iPhone

Richer text messages (photos, group chats, typing dots) between iPhone and Android when the operator supports it.

Since iOS 18, 2024. Belgium: all four operators. Netherlands: KPN, Odido and Vodafone not yet. Source: Apple.

UK sender ID registry

Brands register their sender names. Lookalike names are blocked.

Since 2019, voluntary. Source: MEF.

WhatsApp

Opt-in

A business needs the person's permission before it sends the first message.

Source: Meta.

Templates

The first message from a business uses a template that Meta reviews, within 24 hours.

Source: Meta.

24-hour window

After the person replies, the business may send free-form messages for 24 hours.

Source: Meta.

Marketing limit per person

Meta caps how many marketing messages one person gets from all businesses. Meta does not publish the number.

Source: Meta.

User controls

People can block or report a business and switch offers off.

Source: Meta.

08 · Phone plans and data

Check who has a data plan

WhatsApp needs mobile data or Wi-Fi. Calls and text messages do not. In Flanders, 27% of people on a low income do not have the mobile data plan they need.

FigureBaseSource
11.8% of active SIM cards are prepaidBelgium, end of 2024BIPT
8% of SIM cards are prepaidMetropolitan France, 30 September 2026Arcep
18% do not have the mobile data plan they need, for budget reasons. Low income: 27%Flanders, 2024imec.digimeter 2024
7% go online only through a mobile phoneFrance, ages 12 and over, 2025CREDOC for Arcep
11.9 GB mobile data per consumer per month, against 3.9 GB five years earlierBelgium, 2025BIPT
79% of temporary agency workers carry a personal and a work phoneFrance, 2025CREDOC for Arcep

09 · Ringtime data

See Ringtime's reach data

Candidates who had just applied answered 69% of the time. On the same applicants, phone and WhatsApp reached the same share.

Candidates reached, by how much they expect contact (Ringtime)
Applied for this job69%
Applied for an earlier job43–55%
Old database or sourced list14–22%

Ringtime production data. Applied for this job: May to October 2026. Other rows: data up to 11 August 2026.

FigureValuePeriod
Belgium, phone first, reached59% of 2,906 candidatesMay to October 2026
Phone and WhatsApp on the same applicantsSame share reachedMay to October 2026
Median time to reach after applyingAbout 6 minutesMay to October 2026

Ringtime contacts candidates by phone, WhatsApp and text message. Ringtime does not contact candidates on Messenger, Viber or Snapchat. Read more about screening candidates by phone, WhatsApp and text, reaching old candidate databases and which channels recruiters use.

HOW WE COMPILED THIS

Check where every figure comes from

This is a compilation of public surveys and Ringtime data, not one representative study.
Every figure names its source, year and base.
01

One source per chart

Surveys use different ages, questions and years. We never put two surveys in one chart.
02

Eurostat for Europe

The same question in every EU country: ages 16 to 74, last three months, 2025. Dataset codes are listed under Sources, so anyone can pull the figures again.
03

National surveys for the app

Eurostat does not name the app. National surveys do, each with its own base.
04

Primary sources only

We read every figure at the publisher. When a vendor paid for a survey, we name the vendor.
05

Ringtime data

Reached means the candidate completed the screening or said they were not interested. We publish a figure only when it covers several customers and 200 or more candidates. We name no customers.
06

Updated every November

Data snapshot of 12 November 2026. Each November we pull the new Eurostat year, the latest national surveys and six months of Ringtime data.

Sources

Check every source

Cite as: Ringtime, Frontline channel map, November 2026, ringtime.ai/resources/frontline-channel-map.

Questions

Find answers to common questions

What share of Europeans use messaging apps?

82% of people aged 16 to 74 in the EU used instant messaging in 2025. The Netherlands is highest at 98%. Source: Eurostat.

What share of Belgians use WhatsApp?

73% of Belgians aged 16 to 70 use WhatsApp daily and 91% monthly. Source: SMI Barometer 2026.

Do manual workers use messaging apps less than office workers?

In the EU, 83% of manual workers used instant messaging in 2025, against 92% of non-manual workers. In Belgium the gap is larger: 65% against 83%. Source: Eurostat.

How many people answer calls from unknown numbers?

86% of calls from unknown numbers go unanswered, in a 2026 survey of 12,000+ consumers in six countries. Source: Hiya, State of the Call 2026.

Are text messages declining?

In Belgium, people sent 114 text messages a month in 2020 and 46 in 2025. Source: BIPT.

Which countries block calls from abroad that show a local number?

Belgium blocks them since 2024. Germany hides the number since 2022. France hides unchecked French mobile numbers on calls from abroad since 2026. Sources: BIPT, Bundesnetzagentur, Arcep.

Should recruiters contact candidates by WhatsApp or SMS?

It depends on the country. WhatsApp is used daily by 73% of Belgians and 74% of UK online adults. In the United States, 33% of adults use WhatsApp. 47% of US job seekers say text is their preferred channel (iCIMS 2023). Sources: SMI Barometer 2026, Ofcom 2025, Pew 2026.

What share of job candidates answer when a recruiter contacts them?

In Ringtime's data from 2026, 69% of candidates who had just applied were reached. For old databases and sourced lists it was 14% to 22%. Source: Ringtime.

How often is this page updated?

Every November.

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